Direct Booking Strategy For Hotels

In this session, you’ll learn about Online Travel Agents (OTAs) and how they can affect your guest experience and your bottom line. Specific tips will be provided to help your hotel increase your direct bookings while creating a healthy relationship with OTAs.

Overview:

· Distribution costs

· The importance of direct bookings

· Reasons consumers book on OTAs

· How much does an OTA really cost?

· How much of your business should come from OTAs?

· Creating a direct booking culture at your hotel

· Your hotel’s online presence

· Rate/Inventory Parity

· Using OTAs to your advantage

· Measuring the success of your direct booking strategy

Who should attend: Front Desk Agents, Front Desk Supervisors/Managers, Sales and Marketing, General Managers